John Casablancas believes that we all have a common goal and that is to help develop children by boosting their confidence and self-esteem. This camp does just that. Each day is a new theme and challenge for the children, themes include: Make over Monday, T-shirt Tuesday, Wanna be Famous Wednesday, Time to Say Cheese Thursday, and Fashion Show Friday. Pictures taken on Time to Say Cheese Thursday are taken by a professional photographer and will be made available to parents.